I saw my son’s anxious post last night on his Facebook page; counting down before his video is completed, processed and posted. As any parent would be curious, I decided to stay up beyond my bedtime to see what this video is all about. Alas, a 7 minute video of him titled “My first day of training in parkour”.
I can hear Rich say “Hold off on passing any judgment Mom; please watch the video first.” So I did. I grew tired just watching it! What is this parkour thing that he’s into? How popular is Parkour or FreeRunning? I Googled it and got 14M results! Parkour groups, blogs, gear, training video, sponsorships, events, etc…. you name it, they have it!
I watched several videos of Ryan Doyle on RedBull’s website and WOW! Doyle, who has a huge international following and is a Red Bull brand advocate, makes everything look so effortless! He glides, leaps, climbs, hops, conquers various forms of barriers with so much ease. I wonder how many cans of Red Bull it takes to keep his parkour stamina? This is a great example of a consumer phenomenon that was once underground moving into the mainstream. A brand like Red Bull, which is great at spotting emerging trends among their core market, has formed a close relationship with a parkour expert. As the sport increases in popularity, that relationship will be worth its weight in gold.
While Doyle is a pro, the guys from The Office aren’t (but I got a good chuckle out of this clip).
In the end, it really doesn’t matter if you’re an amateur, pro, actor, or simply a “wanna-be”. For as long as you put safety first, have the focus and dedication to learn all the proper moves (and maybe 3 cans of Red Bull won’t hurt) anyone can learn and enjoy this activity. Care to try it out?